Publicity of Jack the Ripper Today

I am currently researching Jack the Ripper and I always knew that Jack the Ripper was a very famous case study, but I never expected the results that I got.
When I google search Jack the Ripper about 2,530,000 search pages came up, which included facts about Jack the Ripper, Jack the Ripper victims and the suspects of Jack the Ripper.
I also searched on http://www.play.com/ and there are multiple DVD's, games, books, costumes and books about Jack the Ripper. This is the link to the website http://www.play.com/Search.aspx?searchtype=allproducts&searchstring=jack+the+ripper&page=search&pa=search.
Now knowing how popular and mainstream the Jack the Ripper story is, it defiantly adds even more pressure to be true to the story. However, now knowing this I feel that we need to make it unique and different from other films about the story, even though we are not Hollywood directors I feel that we can make the story come to life and make it special. Maybe by adding the shot of the knife and it being red or use many flashes and quick shots.